Four Times Effective Lobbying Made the World a Better Place

There’s a lot of talk about how lobbying is bad for democracy. It seems you hear reports of unethical practices on an almost daily basis, always bearing bad news of corruption and scandal. The truth of lobbying is much less bleak, and despite the bad publicity, lobbying, like any other part of politics, is a tool that can be used for good. Here are some legal changes that only came about because of effective lobbying, and most agree they’ve made the world a better place.

Women’s Rights 

The Violence Against Women Act was originally signed into effect in 1994. In 2005, it was set to expire, so a DC lobbyist group led by Mary Kay invaded Washington to push for a renewal. The promotion involved educating legislators on a number of issues regarding women’s safety, and by the end of the campaign, George W. Bush signed an extension that allocated an additional $500 million to help combat domestic violence and sexual assault.

Child Health

In the more recent education reform movement, a majority of American schools abandoned the practice of recess to spend more time on studying. An unforeseen consequence of that maneuver was a sharp increase in child obesity and other health issues. Once again, DC lobbyists stepped up to help, and they started the Rescuing Recess initiative. While this battle is still ongoing, they have successfully seen recess reestablished for millions of kids, and their programs have improved the previously declining health trends.


It will probably surprise you to read this one, but Shell and a few other major players in the oil industry have spearheaded lobbying in attempt to improve conservationism. In this particular case, the primary goal has been to combat the shrinking wetlands in the Louisiana Delta. The approach to solve the issue has involved lobbying for better conservationist legislation, promoting awareness campaigns and investing in research that could lead to a permanent solution to the problem. So far, the efforts have achieved legislation that better manages water routing in the area, and the land recession has slowed as a result.

Labor Conditions

In another surprising turn of events, major clothing manufacturers enlisted a DC lobbyist campaign to improve manufacturing labor conditions. A U.S. investigation showed that labor laws were not being adequately enforced in Guatemala, and their tax status was in question. In a different post, you may expect to hear about how the lobbyists pushed the government to abandon ethics for the sake of business, but the truth is quite the opposite. Instead, the group shifted their power to influence the Guatemalan government and was able to promote better labor protection laws and enforcement throughout the country.

There are countless other cases of lobbying efforts being used to improve social and ethical conditions in the U.S. and around the world. In the end, it is a tool and resource that is only as good or bad as the people putting it to work.



Reputation Management – Some Tips For Success

The reputation of your business is extremely important to its success. Your reputation can be hurt if you don’t manage it properly. A poor reputation can really hurt your business. For some stellar advice about reputation management, continue reading.

Follow up with customers. This is even more important if your business is a bigger one. Your customers want to feel they are important to you. Work with automated systems which provide follow-up with customers. Always try to solicit feedback on their most recent buys.

When dealing with negative feedback about your business, a good offense is the best defensive strategy. If you work on boosting positive feedback, it will make the negative stuff fade away. Be sure to keep posting new positive content to keep it fresh, so that any negative feedback slips in the search engine listings.

Always be personable. Unless you are truly communicating, people won’t care what you write online. If a question is posted, answer it quickly. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.

Try to make dissatisfied customers as happy as possible. Turn the negative into a positive to show that it is important to you. If you can do this online, better yet. You will get more visibility that way.

Pay attention to how people perceive you on the Internet. You can’t tell when you’re going to get a search engine result that’s negative because someone has something bad to say about your business, even if it’s for no reason. Staying on top of search engine results helps you keep negative commentary in check. Try to do this once or twice a month.

Have a professional control your social media presence. It’s a big part of your business, so it must be watched over carefully. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.

If you have a business, be sure your employees are treated respectfully. Take this very seriously, as it can hurt or benefit your reputation. If others spread the word that you aren’t a good boss, then a lot of potential customers might refuse to have anything to do with your business.

If you are holding a private promotion or sale, don’t make it public. This is particularly important when offering these things in response to complaints. One tip is to never post the steps you are taking to resolve a particular complaint, because you are bound to get other complaints seeking the same gestures.

Try to stay near your customers. If you have customers that go to a location all the time, plan to go there often. By hanging out where your customers do, you’ll become familiar with them, and you’ll be able to give them better service. Most people feel more relaxed in a social environment and are more likely to open up.

Owning a business means that your reputation is king. You can’t just ignore negative publicity. A good reputation is worth its weight in gold. The tips here will help you to ensure your reputation remains good.

Great Ideas About Lead Generation That Anyone Can Use

Are you confused about to to use lead generation to increase your business sales? Is it not working for you? If you actually feel this way, the following information will set you on the path to having a powerful tool in the form of lead generation. Educate yourself by following some of the suggestions listed in this article for the best results.

An incentive to buy is a powerful tool to get leads. For example, they may be more likely to buy an item they need if there is an offer attached. The more incentives you can provide, the more likely your new customer will make the purchase.

Generating quality leads will be improved by establishing yourself as a trustworthy provider. Do not use those “screaming” ads or do anything cheesy that incorporates too much hype. Instead, tell consumers why your offer will be beneficial to them. Be open and hide nothing, this is the best way to ensure that people can trust you.

Know what lead values are. Certain leads might not make sense with a specific business campaign. Be sure you figure out what leads you’re targeting and don’t waste time sending promotions to people that don’t even care about them. Selecting the best leads will lead to better results.

Is anything related to your field happening near you? Wedding shows may be of benefit to someone in the real estate market. Newlyweds, for example, may want to purchase a home. Find out what will be in your area by looking at your local classifieds.

Consider long-tailed keywords when you look for specific keywords to drum up leads. Never use a lot of them, but since they are targeted to a specific consumer these could really be helpful to you. You will find something that suits your business once you have had time to work on it.

Talk to the other people as you are waiting in a line. You may even discover potential customers this way. Don’t run away from them, continue your sales pitch to feel them out, because they might still be interested in what you have to offer.

Use a calender. Potential leads may be off-putting if they confront your generation efforts constantly. Scheduling lead generation efforts ushers in better success. You also avoid sending the same message to customers who have already received it.

If you are using a blog to attract customers to your business, make sure they are able to subscribe to it. If readers subscribe, they’ll be alerted when you add new content. This needs to be the secondary way to generate leads using the current customer base. Blogging is a great tool that can help you find new business leads.

Use each of the things you learned above to figure out which lead generation tip works best for you. When you find the pieces of puzzle that lead to in increase in interest and revenue, don’t stop learning. You will always discover new tweaks and techniques to expand the empire you are now building. As long as you make lead generation a priority, you are ensured that you will always have a client base to build from.

Tips And Tricks For Bettering Your Lead Generation Experience

You might have been confused about lead generation previously, but now you can finally master it. This article has some great information to assist you in your endeavors. Keep reading to learn a number of handy tips that you can use.

As you try to generate additional leads, remember the consumer purchasing cycle as it has a potentially huge effect on your results. First an offer is considered, then information is searched for and then a decision is made. If your offers are more focused towards meeting the consumers needs, it can quicken up their decision making process.

Use case studies and consumer reviews as you try to generate more leads. People are more likely to purchase your products if you have supporting data on the benefits of your goods or services. Prove how your product works through proper studies and be sure to show testimonials from customers who are pleased.

You must make yourself known as trustworthy so that real leads benefit you. Don’t pump up your hype too much. Keep your offers factual and current at all times. Be transparent and honest so that customers will trust you.

Make sure the leads are original. It’s easy to start getting caught up in getting leads and you may overlook duplication. You can easily encounter leads showing up well more than once. Target original leads so you don’t spam them.

The phone is a great way to find out about potential new markets for your product or service. You never know who will be interested in what you are selling. No matter the item, you are sure to find someone in need of it.

Is anything related to your field happening near you? A realtor, for instance, may want to keep an eye out for wedding shows in their area. Newlyweds need a new home, so buy a table and let the world know you’re available! Read the classified section in the paper to see if anything catches your eye.

Talking with businesses that sell complementary products or services can help you generate leads. For instance, a landscaper might talk about about seasonal flowers. Personal trainers could give a lecture on how to keep fit while working full time. If there is a way that local business people could gain from your business, then get out there and give it a shot.

Join lead groups on the Internet and use them. This can be a tremendous resource for your business. Providing and receiving leads from others can help tremendously.

Target your campaign to those who are interested. Building a base of generic leads is okay if you do not have designs on narrowing your focus. Target people who can benefit from your product or service.

Speak to people while waiting in line. This will help you to engage in conversation. Do not start selling immediately, but try to determine if they might be receptive to what you have to offer.

With luck, this article has increased the odds for your success. Take your knowledge and put it to use. You will get to your goals faster and get more customers for your business.

Tips On Generating Leads For Your Business

As a business owner, you realize that you must have customers. Without them, you would not stay in business very long. Learning to generate new leads is something you have no choice but to master. The following advice will ensure that you can do this.

If you are using digital advertising, develop landing pages for your potential leads. Landing pages that get targeted to exact ads that lend them are more effective for traffic generation that a standard website. This gives the exact information that is being looked for. Try tying that into a contact form for a great lead generation method.

Consumer reviews can help you when attempting to revamp your lead generation techniques. Consumers will usually give you information or buy your goods when they’ve got data that supports your cause. Post studies relevant to the value of your product, as well as including positive testimonials from existing customers.

Deal with opt-out and privacy issues. People who have opted out or chosen not to receive any benefits you offer should not be followed up. It’s a waste to send things those to people that aren’t buying, but also those that want some privacy.

Make sure you are getting original leads. It is easy not to notice duplication when purchasing or gathering leads. You’ll end up with the same lead over and over again. You want to be as diverse as possible so that you can maximize the opportunity.

Search for lead generation groups in your area. Usually the groups will consist of different types of local business owners who are looking to trade leads with each other. You might be surprised at the leads you come across. There are always chances to gain leads and it is important that you return the favor.

Look for online lead groups and see what they are offering. Groups such as these can be quite helpful if the business you own is hyperlocal. You can swap contact information with a business in another state and then share leads when they’re not in your area.

Waiting in line is a great place to talk to people. It’s always nice when people make an effort to be friendly, and you may just find that someone you talk to needs what you are offering for sale. Do not mention a sales pitch too soon, but find out if they would have an interest in what you are selling without being pushy.

Try setting up a calendar to generate leads. Leads often ignore you if your lead generation efforts are too persistent. When you have a specific schedule, you present a more professional approach. This also make it to where you don’t offer pitches that are the same to leads again and again.

Go through your website and be sure that your call to action portions are clear. No matter the product sold, potential customers must know what to do to buy. Make sure your wording is clear and your pages are uncluttered.

Lead generation is critical in maintaining a business. If you can’t consistently generate good leads, your business is going to sink. Use the tips you’ve just been given, and you are sure to find customers everywhere you look.