The reputation of your business is extremely important to its success. Your reputation can be hurt if you don’t manage it properly. A poor reputation can really hurt your business. For some stellar advice about reputation management, continue reading.
Follow up with customers. This is even more important if your business is a bigger one. Your customers want to feel they are important to you. Work with automated systems which provide follow-up with customers. Always try to solicit feedback on their most recent buys.
When dealing with negative feedback about your business, a good offense is the best defensive strategy. If you work on boosting positive feedback, it will make the negative stuff fade away. Be sure to keep posting new positive content to keep it fresh, so that any negative feedback slips in the search engine listings.
Always be personable. Unless you are truly communicating, people won’t care what you write online. If a question is posted, answer it quickly. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.
Try to make dissatisfied customers as happy as possible. Turn the negative into a positive to show that it is important to you. If you can do this online, better yet. You will get more visibility that way.
Pay attention to how people perceive you on the Internet. You can’t tell when you’re going to get a search engine result that’s negative because someone has something bad to say about your business, even if it’s for no reason. Staying on top of search engine results helps you keep negative commentary in check. Try to do this once or twice a month.
Have a professional control your social media presence. It’s a big part of your business, so it must be watched over carefully. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.
If you have a business, be sure your employees are treated respectfully. Take this very seriously, as it can hurt or benefit your reputation. If others spread the word that you aren’t a good boss, then a lot of potential customers might refuse to have anything to do with your business.
If you are holding a private promotion or sale, don’t make it public. This is particularly important when offering these things in response to complaints. One tip is to never post the steps you are taking to resolve a particular complaint, because you are bound to get other complaints seeking the same gestures.
Try to stay near your customers. If you have customers that go to a location all the time, plan to go there often. By hanging out where your customers do, you’ll become familiar with them, and you’ll be able to give them better service. Most people feel more relaxed in a social environment and are more likely to open up.
Owning a business means that your reputation is king. You can’t just ignore negative publicity. A good reputation is worth its weight in gold. The tips here will help you to ensure your reputation remains good.